Our Purpose

To strategically strengthen structure, people, systems so growth feels sustainable, purposeful, and rewarding.
To improve scalability or salability to positively impact employees lives, impacted communities, and clients.
To support Health, Wealth, Impact, and Advocacy efforts among service businesses and non-profits.

Our Team

Jennifer Goldman

Business Transformer and Founder

Jen brings 30 years of experience transforming over 1,000+ service businesses to thrive. Her mission is to increase the health of businesses so they can provide knowledge and choices to more employees and consumers.

Devon Volker

Strategic Integrator

Devon brings 20+ years of project management and strategic integration experience leading complex initiatives with clarity and care. Her collaborative approach and active listening foster strong client relationships, organizational transformation, and lasting results.

Matthew McKenna

Business Operations Manager and Integrator

Matthew is an operations-focused problem-solver with experience leading projects and systems across mission-driven organizations. With a background in politics, real estate, and civic tech, he builds structure, clarity, and collaboration that help teams grow with purpose.

Brandon Merz

Account Executive

Brandon combines a consultative mindset with hands-on sales experience to help clients identify what they actually need and act on it. With a background in the learning industry and an MBA in progress at the University of Michigan’s Ross School of Business, he’s wired to think strategically and build lasting partnerships.

Lindsee

Chief Marketing Officer

Lindsee brings us years of agency experience with expertise in strategic marketing across SEO, paid search, social media, email, and other digital channels.

Apolz

Assistant

Apolz is our go to for support around marketing, scheduling, project work, billing, and updating our databases.

Rebekah

Bookkeeper

Beckie is our bookkeeping and financial strategy expert. Her focus on accuracy, efficiency, and practical solutions helps streamline operations and stay financially sustaniable.

Brook

Automation Specialist

Brook is our Swiss Army Knife. She welds her skills around systems, automation, with a strong focus on marketing and business development processes.

Hear how leaders found flow and freedom with My Virtual COO.

Real stories of founders and executives who partnered with us to streamline operations, empower their teams, and scale with confidence.
Let’s Simplify Growth, Together
You don’t have to navigate scaling alone. Whether you need strategic guidance, hands-on leadership, or a boost of clarity, My Virtual COO helps you build the systems and structure that make growth easier and more rewarding.
When your business runs with alignment and flow, progress feels simple, confident, and sustainable.

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