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PROBLEM TO SOLVE:
- Staff not working at the highest skill level and overloaded with work
- Lack of time to attract and on board new clients
- Unable to attract new advisors and open new locations
- Dilution of 3 office, regional brand due to lack of standard operating processes
- Unable to monitor quality of client servicing
SOLUTIONS RECOMMENDED & IMPLEMENTED
SOFTWARE:
CRM: migrated from Goldmine/Outlook to Salesforce CRM
DOC MGMT: migrated from server to Net Documents DMS and integrated with Salesforce
DICTATION: added Mobile Assistant and integrated with Salesforce
PORT MGMT: implemented Orion and integrated Salesforce
QUESTIONNAIRE: added Precise FP into data gathering process
EMAIL: moved to Office 365 with Smarsh archive
FINANCIAL PLANNING: improved use of Money Guide Pro and integrated with Salesforce
EMAIL DRIP: setup Mailchimp and integrated with Salesforce
FORMS: integrated Laser Apps with Salesforce
HARDWARE:
installed dual monitors
installed desktop TWAIN scanners to integrate with Net Documents eliminated 3 servers
STAFF:
MARKETING: moved to Advisor Websites for design, coding, and ongoing support
IT: hired onsite IT person
INVESTMENT: moved portfolio back office reconciliation & reporting to Orion
SUCCESS!
WITHIN THE YEAR:
- Decreased Staff costs by $175,000 due to attrition and no need to fill positions
- Gained $30,000+ annual cost from elimination of servers
- Increased revenue due to comprehensive billing of all investments
- Improved compliance with full backup of all documents at an offsite, secure bunker and activity log of client servicing
- Increased staff’s capacity by over 50% due to implemented software, hardware, and integrations
- Able to track and maintain quality standards
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