Coach or Consultant? Find the Right Fit for Your Business

Whether you’re overworked, understaffed, or just unsure of where to go next with your business, there are a million experts who claim they can solve your issues fast and secure you unprecedented growth.

But not everybody will fit your specific needs.

The terms “coach” and “consultant” are often tossed around interchangeably in the business world.

However, these roles carry distinct methods and expertise. Understanding the differences is crucial for business leaders looking to improve their teams and organizations.

Read on to unravel the mysteries around these roles as we spotlight the unique functions, methodologies, and values that coaches and consultants bring to the professional table.

Playbook vs. Blueprint

Coaching is akin to having a seasoned guide on your journey to success. Coaches are like mentors, helping individuals unlock their potential and maximize performance. Their primary focus is on personal and professional development, honing in on an individual’s skills, strengths, and weaknesses.

Coaches ask probing questions, facilitate self-discovery, and provide ongoing support.

Think of them as your personal cheerleaders, pushing you to reach your goals and surpass your limits.

Consultants are more like architects with a blueprint for success. When an organization faces specific challenges, consultants step in with their expertise to analyze, strategize, and implement solutions. Their primary goal is to address specific issues and deliver tangible results within a specific timeframe.

Consultants bring a wealth of industry knowledge and a toolkit of strategies to tackle problems head-on. They are problem solvers and equipped to guide businesses through changes and improvements.

Contrasting Objectives

Coaches aim to empower individuals by fostering self-awareness, personal growth, and skill enhancement. They work towards unlocking potential and building confidence, focusing on the long-term development of individuals within an organization. They teach you how to lead the charge once you’re ready for them to step away.

Consultants, on the other hand, target the organization as a whole. They are hired to solve specific problems, secure quicker wins, and implement strategic changes. Consultants are results-driven, focusing on short-term goals and delivering actionable plans to overcome challenges.


Still unsure whether your organization could use a consultant or a coach?

Here’s a rundown of their differing methodologies.

Coaching sessions often involve open-ended questions, reflective exercises, and goal-setting activities. Coaches create a safe space for individuals to explore their thoughts, feelings, and aspirations. The emphasis is on self-discovery and learning through experience.

Consultants use a more structured approach, relying on data analysis, research, and industry expertise. They identify problems, conduct thorough assessments, and propose concrete solutions. The focus is on implementing strategies that yield measurable outcomes.

Benefits to Individuals and Organizations

Both coaches and consultants are dedicated to securing success and offer slightly different benefits to individuals and organizations.

Coaching contributes to personal and professional growth, fostering a positive and supportive work environment. Individuals benefit from increased self-awareness, enhanced communication skills, and improved leadership capabilities. The ripple effect extends to the organization, leading to higher employee satisfaction, increased productivity, and a more resilient team. The lessons they’ll instill will often improve your “soft skills” and leave you empowered to build your own playbook down the line.

Consulting, on the other hand, brings immediate solutions to pressing issues. Organizations gain from the expertise of consultants, who guide them through complex challenges, implement efficient processes, and drive measurable results. The impact is often seen in enhanced operational efficiency, streamlined processes, and improved financial performance. Need a change and need it now? Consultants could be your answer.

As Marie Pawlak of Planning101 Group wrote in Forbes, it’s a matter of “You Know” versus “I Know.”


Understanding the distinction between coaches and consultants is key to leveraging their unique strengths. Business coaches nurture individual potential and foster growth, while business consultants tackle organizational challenges head-on, delivering tangible results.

By recognizing when to employ each approach, business leaders can harness the power of both coaches and consultants to propel their teams and organizations towards success.

At My Virtual COO, we help service-based health, wealth, and advocacy business owners optimize talent and systems to accelerate business success by improving the most important parts of the business, including:

  • Growth, Profitability, and Impact Projections
  • Organizational Design
  • Lean Process Design
  • Client Experience Documentation
  • Productive Collaboration and Change Acceleration
  • C-Suite Training

Check out our business health assessment to evaluate crucial elements of your business, revealing zones of concern and identifying areas to celebrate. Or, try DIY learning with our numerous courses that contain 2-minute micro lessons that expand your knowledge and identify easy-to-implement ideas that energize your team, business, and Raving Fan clients.

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Good luck. And as always, health and sanity to you!

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