In the fourth quarter of 2023, 30% of U.S. small business owners remain pessimistic about the economy due to inflation and hiring challenges. Another 92% report few or no qualified applicants for their available jobs. These concerns are compelling small businesses to explore innovative ways to make money from solid consumer spending. It’s therefore no coincidence that there’s an ongoing AI and automation revolution in small businesses, with AI-powered chatbots like Meta’s Kustomer IQ assisting customer support management and social listening tools like AnswerThePublic pulling information to develop products tailored to a company’s target market.

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