How to Build Your Brand with LinkedIn

build your brand with linkedin

LinkedIn is a powerful tool for your business. But with thought leadership, SEO, gamification, and other digital marketing buzzwords flooding your feed from all sides, how do you know where to start? And how can you gauge the success of your strategy?

The Cost of Doing Nothing

Inaction

Inaction is an action. A detrimental and costly one. So how do you learn from others’ mistakes and overcome inaction…

Successful Change Management Strategies: Overcoming Resistance and Leading with Vision

successful change management strategies

Enforcing big, complex change within an organization is an ongoing challenge, and the success rate remains alarmingly low. So, what’s the real obstacle?  In many cases, it’s not the strategy or the technology. It’s the people.  According to Harvard Business Review, one of the biggest hurdles in change management is getting the team on board. […]

Making it Easier to Gauge the Health of your Business

Business Intelligence Dashboard

Does your company use continuously updated analytics to make decisions? If you’re like many companies I’ve helped, the answer is probably not very well. With different documents and half-baked KPI (Key Performance Indicator) tracking spreadsheets tucked away here and there, most businesses: 1. don’t have a clear picture of what they are tracking nor why […]

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