Our Purpose

To strategically strengthen structure, people, systems so growth feels sustainable, purposeful, and rewarding.
To improve scalability or salability to positively impact employees lives, impacted communities, and clients.
To support Health, Wealth, Impact, and Advocacy efforts among service businesses and non-profits.

Our Team

Jennifer Goldman

Business Transformer and Founder

Jen brings 30 years of experience transforming over 1,000+ service businesses to thrive. Her mission is to increase the health of businesses so they can provide knowledge and choices to more employees and consumers.

Devon Volker

Strategic Integrator

Devon brings 20+ years of project management and strategic integration experience leading complex initiatives with clarity and care. Her collaborative approach and active listening foster strong client relationships, organizational transformation, and lasting results.

Matthew McKenna

Business Operations Manager

Matthew is an operations-focused problem-solver with experience leading projects and systems across mission-driven organizations. With a background in politics, real estate, and civic tech, he builds structure, clarity, and collaboration that help teams grow with purpose.

Lindsee Zieres

Chief Marketing Officer

Lindsee joined MyVirtualCOO as CMO in 2026. With years of agency experience, she’s helped small and mid-sized businesses grow through strategic marketing across SEO, paid search, social media, email, and other digital channels.

Apolz Tamayo

Executive Assistant

Apolz is a seasoned virtual assistant with Pepper Virtual Assistants, known for delivering efficient and reliable support. She streamlines processes, reduces workloads, and helps clients stay focused on what matters most.

Rebekah Rosenberg

Bookkeeper

Beckie is the founder of Balanced Office Solutions and an expert in bookkeeping and financial strategy. Her focus on accuracy, efficiency, and practical solutions helps small businesses streamline operations and achieve their goals.

Brook Borup

Automation Specialist

Brook has been described as your Swiss Army Knife for Business. As a jack of all trades with the solution to almost any business pain. The solution may be in the form of a conversation or good old-fashioned hard work. Rest assured if there’s something your business needs, Brook can show you the way!

Hear how leaders found flow and freedom with My Virtual COO.

Real stories of founders and executives who partnered with us to streamline operations, empower their teams, and scale with confidence.
Let’s Simplify Growth, Together
You don’t have to navigate scaling alone. Whether you need strategic guidance, hands-on leadership, or a boost of clarity, My Virtual COO helps you build the systems and structure that make growth easier and more rewarding.
When your business runs with alignment and flow, progress feels simple, confident, and sustainable.

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